![]() ![]() Let’s do a user story and discuss how this would work. How Do UTM Parameters Actually Work with Email Marketing? In other words, you really don’t have to do anything to customize these in an email service platform with UTM tracking automatically enabled. When you enable automated link tracking in the majority of email marketing platforms, the campaign is often the campaign name you use to set up the campaign, the source is often the email service provider, the medium is set to email, and the term and content are typically set up at the link level (if at all). So the actual data captured within Google Analytics is: In other words, the %20 in the value is actually a space. The querystring variables are URL Encoded because spaces don’t work well in some instances.
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